Goal
The vision for the Outdoorsy iOS app was to create an experience that empowered owners and renters to more easily connect, manage, and book RVs through the Outdoorsy platform. Many of our users discover and interact with our platform via mobile. Our goal was to beat our competitors to market and provide a native mobile user experience.
Problem
Due to the hyper growth of Outdoorsy, our users needed a richer and more interactive experience beyond our mobile website.
Based purely on the numbers that we had gathered from Mixpanel, we found that we had a decent conversion rate for users starting each flow but had significant drop-off rates as a user progressed through the flow.
User personas
Mockups
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